The Chloé rose, reimagined

Freedom, lightness and femininity: these are the principles on which Chloé was founded in Paris more than 60 years ago. Today, Chloé's vision of romantic, effortless chic lives on in ready-to-wear, accessories and fragrances.

In 1975 the house debuted its signature perfume, a fragrance that continues to evoke the romanticism of the Chloé woman.

Ten years of an icon

Ten years ago, an icon was born.

The very first Chloé rose was revealed in 2008. A surprising rose that embodies the liberty and free spirit of the Chloé woman, and portrays her innate elegance.

What if a fragrance could capture the full spirit of Chloé?

Its effortless, sophisticated style. Its natural, spontaneous view of femininity.



The Chloé muse

American actress and singer Haley Bennett is the muse of Chloé perfume. Her charm, freshness and joy in living beautifully epitomise the Chloé ideal.

Haley joins the cast of free-spirited Chloé girls who have represented this iconic fragrance, from actresses Dree Hemingway, Clémence Poésy and Chloë Sevigny, to model Anja Rubik.

Having established herself as one of Hollywood’s most sought-after young actresses, Haley’s most recent credits include The Magnificent Seven (2016), The Girl on the Train (2016) and Thank You for Your Service (2017). Her natural beauty and striking on-screen presence have made Haley a natural choice to represent the values of the Maison, as she embodies the carefree attitude of the modern Chloé girl.

“Chloé exudes femininity and freedom. It has always celebrated strong women.”

“I am free. I follow my heart and make my own decisions.
I am Chloé.”

The signature fragrance of Chloé

The first fragrance is based on the eternal feminine element of French perfumery, the rose. But a reinvented, revisited rose. A rose to rediscover.

The Chloé rose is both one and many fragrances. This bountiful kaleidoscope flower makes the charming fragrance unique. Not surprisingly, the perfume has become a timeless classic.

Today, the Maison celebrates its most iconic fragrance, which has become a reference in the world of perfumery. A distillation of elegance and freshness. The essence of the Chloé style. And now, an unprecedented variation celebrates the 10th anniversary of the line: Absolu de Parfum.



Chloé Absolu de Parfum 

The ultimate femininity in the authentic luxury of the Chloé bottle…

The light amber colour of the Absolu de Parfum is framed by the signature Chloé bottle featuring a metal plaque in a new shade. For the first time, the habitually silver plating is bathed in real gold and takes on a cool golden undertone like the patina of time. Each hand-tied, beige grosgrain ribbon reflects this hue and it is exclusively woven with a golden thread.


A magnified version of the signature Eau de Parfum 

This new scent was composed by Michel Almairac, who created the original fragrance. Its rich, woody, textured floral fragrance is not just recognisable as the Eau de Parfum Chloé: it is a more refined version with further intensity and depth.

Chloé Absolu de Parfum is a new interpretation of the characteristic Damascena rose combined with another signature rose. Blended with a touch of elegant patchouli and velvety, sensual vanilla absolute, it becomes immediately identifiable. It is an Eau de Parfum with a 20 per cent fragrance concentration, making the Chloé signature more captivating than ever. Michel Almairac describes the notes of the fragrance…


Rose Centifolia 

“The intensity and depth of the Damascena rose, already present in the original fragrance, is increased and combined with an absolute of Centifolia rose from Grasse, which accentuates the sensual and rich facets of the rose. The Centifolia rose is the most precious rose with an immediately recognisable personality.”

Patchouli & Vanilla 

“A touch of patchouli essence adds character, sensuality and a very elegant, long-lasting trail to the fragrance. Vanilla absolute enhances Chloé Absolu de Parfum with its round, velvety and sensual facets.”

Available now from David Jones, Myer and selected independent pharmacies nationally. Please call 1800 812 663 for further stockist enquiries.