Live for every moment
Ageing is a fact of life; some would say a privilege. All your experiences, years and moments have brought you to where you are today, so surely getting older is worth celebrating. If you’ve noticed a few fine lines and wrinkles on your face, don’t fret about them. Think about how they got there. The happy days in the sunshine. All the laughs with your favourite people. The nights you stayed out dancing, way past your bedtime. Or the sleep you missed while you soothed a precious little bundle. No regrets. Embrace your age and look after your skin the way it has looked after you. NIVEA Q10 Power range harnesses the power of two key ingredients, Q10 and Creatine to help skin function at its best.
The science behind great skin
Over 40 years ago, scientist Peter Dennis Mitchell was awarded a Nobel Prize in Chemistry for his insights into the essential effect of Q10 on the energy production of human cells. Inspired by his findings NIVEA Q10 launched with great success. Today, the product range is a true NIVEA classic and is continuously optimised, which is why NIVEA Q10 Power range has been developed. We asked one of the creators of the range, Jessica Schafer, to give us an expert’s opinion.
Q: What is Q10 Power?
A: Q10 Power is a highly effective face care range which works with two of the skin’s own active ingredients – Co-enzyme Q10 and Creatine, featuring the combination of the trusted Q10 formula with 10x more creatine*.
*Compared to previous formula
Q: What is special about the new NIVEA Q10 Power?
A: NIVEA Q10 Power combines the trusted Q10 formula with a high dose of creatine.
The result: an extra-powerful weapon against wrinkles. The new cream gives the skin strength by replenishing its own nutrients – creatine and the Co-enzyme Q10 – to balance out age-related deficits.
Q: What is creatine and what does it do?
A: Creatine occurs naturally in human skin. Its purpose is to maintain the natural function of the skin cells. This makes it an important source of energy, as it boosts the production of new collagen fibres and consequently firms sagging tissue. As we age, our skin produces less and less creatine, and our cells perform their functions less effectively. With its high dose of creatine, the new NIVEA Q10 Power range boosts the skin’s natural creatine storage.
The result: visibly reduced wrinkles and firmer skin in a matter of only four weeks.
Q: And what does Co-enzyme Q10 do?
A: Q10, which is produced naturally in the body, plays an important role in our cell processes and combats free radicals. It supports necessary processes in the skin cells, from cell regeneration to collagen synthesis. Being an antioxidant, it counteracts free radicals, which damage skin cells and cause the skin to age prematurely. Like creatine, the amount of Q10 in our skin drops as we age. NIVEA Q10 Power replenishes this important coenzyme and helps the skin make up for age-related deficits on its own.
The result: visibly smoother, firmer skin.
Q: What do you suggest as the best skincare routine?
A: The first step should be a thorough cleansing, so the skin is well prepared for care products. Afterwards, apply a serum and eye cream. Serums and specialty creams are made from highly concentrated, active substances that penetrate the skin better. This is why it is recommended that they should be applied underneath the day or night cream. After you apply your serum and/or eye cream, apply your moisturising cream. When applying, use gentle, circular upward motions to promote lifting and stimulate circulation.
